Growth playbooks for founders.
No fluff. Step-by-step guides on SEO, AI search, Reddit and launches: the same playbooks we run for customers.
Growth
How to Get Your First 1,000 Users for a SaaS: A Stage-by-Stage Plan
The first 1,000 users come in three tranches, and each one needs a different channel. Here is the plan, the math and the scripts we use.
9 min read
How to Get Your First 100 Paying Customers (Without a Sales Team)
Users are not customers. This guide covers how to turn a narrow buyer list, honest outreach and early-adopter pricing into your first 100 paying accounts.
7 min read
How to Get Traffic to a New Website With No Budget
A new site has no authority, no audience and no budget. These are the free traffic sources that still work, ranked by how fast they pay off.
7 min read
How to Market a Chrome Extension: Store SEO, Launches and Content
Most extensions die in the Web Store with 12 users. Here is how to optimize the listing, earn reviews, launch, and build a site that ranks for what users search.
7 min read
How to Market a Mobile App: ASO Plus Web SEO
App Store Optimization gets you found inside the stores. Web SEO gets you found everywhere else. Here is how to run both for a new app.
7 min read
Launch
Where to Launch Your Startup: 100+ Launch Platforms and Directories, Grouped by Type
Launch platforms, review sites, AI and developer directories, app stores, integration marketplaces and deal sites, grouped so you submit only where your buyers are.
8 min read
Product Hunt Launch Checklist: 4 Weeks Out to the Day After
A Product Hunt launch is won in the four weeks before launch day. Here is the full checklist, with copy templates and an hour-by-hour plan.
7 min read
SEO
How to Get Indexed by Google Fast: A Step-by-Step Checklist
Google decides what to index, but you control how easy you make it. This checklist covers everything that speeds up discovery and indexing of new pages.
7 min read
Why Is My Website Not Showing on Google? 12 Causes and Fixes
Not appearing on Google is either an indexing problem or a ranking problem. This diagnostic walks through both, in the order most likely to find the cause fast.
7 min read
Keyword Research for a New SaaS With Zero Domain Authority
Keyword difficulty scores lie to new sites. Here is how to find buyer-intent queries you can rank for with zero authority, and how to prioritize them.
7 min read
Programmatic SEO for SaaS: How to Build Pages at Scale Without Spam
Programmatic SEO works when every page answers a real query with unique data. Here is the process, the templates and the quality gates that keep it out of spam territory.
7 min read
GitHub SEO: Get Your Product Discovered With a Repo and Awesome Lists
GitHub repos rank in Google, show up in GitHub search, and get read by AI models. Here is how to set up a repo and awesome-list placements that send real users.
7 min read
Backlinks
How to Get Backlinks for a New Website (Fast, and Without Risky Shortcuts)
A new domain needs its first 20-50 relevant links to get crawled, trusted and ranked. This is the order we build them in, with outreach templates.
7 min read
Do Backlinks Still Matter in 2026? What Changed and What Did Not
Links matter less than they did a decade ago and more than many people now claim. Here is what still moves rankings, and why AI search makes links relevant in a new way.
7 min read
How Many Backlinks Do I Need to Rank? How to Estimate Your Number
Stop guessing. This method uses the top-ranking pages for your keyword to estimate how many referring domains you need, and how to close the gap.
7 min read
DA vs DR Explained: Domain Authority, Domain Rating and What Google Uses
DA and DR are third-party scores that estimate a site's link strength. Here is how they differ, why they disagree, and how to evaluate links without being fooled by them.
7 min read
Dofollow vs Nofollow Links: What the Difference Means for SEO
Nofollow links are not worthless and dofollow links are not automatically valuable. Here is how Google treats each link attribute and what a natural profile looks like.
7 min read
Guest Posting Guide: How to Land Guest Posts That Bring Traffic and Links
Guest posting still works when the goal is audience and authority, not mass links. Here is how to find the right sites, pitch them and write posts that get accepted.
7 min read
Buying Backlinks: Risks, Google's Link Spam Policy and Safe Alternatives
Google's policy on paid links is clear. This guide explains it plainly, shows how to evaluate any link offer, how to spot toxic backlinks, and what safer options exist.
7 min read
GEO & AI Search
How to Get Your Product Recommended by ChatGPT (and Rank in ChatGPT Search)
ChatGPT recommends products it has seen described consistently across trusted sources and can retrieve live. Here is how to become one of them.
7 min read
How to Appear in Google AI Overviews: What Actually Works
Google says there is no special markup for AI Overviews. There are, however, clear patterns in what gets cited. Here is the practical playbook.
7 min read
What Is GEO (Generative Engine Optimization)? GEO vs SEO Explained
GEO is the practice of getting your brand cited and recommended in AI-generated answers. Here is how it differs from SEO and where to start.
7 min read
llms.txt: What It Is, Who Uses It, and How to Write One
llms.txt is a proposed Markdown file that gives AI tools a curated map of your site. Here is the format, a template, and an honest take on its value.
7 min read
Reddit Marketing for SaaS: How to Promote Without Getting Banned
Reddit punishes marketers and rewards members. This playbook shows how to promote a SaaS on Reddit honestly, with post formats and templates that survive moderation.
7 min read
The Best Subreddits to Promote Your SaaS (Grouped by What They Allow)
Not every subreddit wants your launch post. This list groups 60+ communities by what they actually allow, so you post in the right place the right way.
7 min read
How to Find Customers on Reddit: Search Operators, Alerts and Reply Scripts
People ask Reddit for tool recommendations every day. Here is a repeatable system for finding those threads and answering them in a way that wins customers.
7 min read
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